Wow! eBook – Blog

Book Description

Drupal is one of the most powerful and popular PHP Content Management Systems at the moment. By making your site multilingual, you are opening the door to a whole new user base, in as many countries as you like. Use the localization and internationalization features of Drupal 7 to automatically detect where your site users are visiting from and select the content appropriate to them. The world is your oyster!

Drupal 7 Multilingual Sites guides you through the wild world of localization and internationalization with practical and real-world exercises that you can apply to your own website. You will go from theory to practice and acquire the skills you need to make a user-friendly Drupal 7 site that supports multiple languages.

You will follow focused chapter exercises to add multiple-language support for your user interface, content, and various parts of your site’s configuration such as system variables, menus, and blocks.

The latter half of the book fills in the details with step-by-step exercises for localizing the interface, the content, and the configuration. Drupal 7 Multilingual Sites will give you the knowledge and the skills necessary to configure your site to support your language needs.

What you will learn from this book

• Understand the Drupal 7 localization structure and process Download Now »

Book Description

Joomla! is one of the most popular open-source Content Management Systems, actively developed and supported by a world-wide user community. Although it’s a fun and feature-rich tool, it can be challenging to get beyond the basics and build a site that meets your needs perfectly. Using this book you can create dynamic, interactive web- sites that perfectly fit your needs.

Completely updated for Joomla! 2.5, this practical guide teaches you how to create professional, appealing and extendable websites, whether you want to create a full-featured company or club website or build a personal blog site.

The Joomla! Beginner’s Guide helps beginners to get started quickly and to get beyond the basics to take full advantage of Joomla!’s powerful features. Completely updated from the first book, real-life examples and tutorials will spark your imagination and show you what kind of professional, contemporary, feature-rich websites any developer can achieve with Joomla!. This book thoroughly covers the concepts behind the software and creates a coherent picture of how the software works. This book is not about what Joomla! can do – it’s about what you can do using Joomla!.

What you will learn from this book

• Create a feature-rich site that’s easy to expand, customize, and maintain without having to learn web languages such as HTML and Cascading Style Sheets (CSS) Download Now »

Book Description

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Recognize how changes to your site can confuse search engines
• Learn to build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

“SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.”
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Table of Contents
Chapter 1. Search: Reflecting Consciousness and Connecting Commerce Download Now »

Book Description

Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:

• Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
• Develop highly efficient management systems and more effective account teams
• Deliver greater results and value to clients

This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation. Download Now »

Book Description

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you’ll need. Lieb guides you through planning what you’ll say online, how and where you’ll say it, how often you’ll communicate, and how you’ll measure your effectiveness. She offers practical guidance for “listening” to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations.

You’ll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and of course, your website. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels making sure you don’t run out of things to say making your content “findable” promoting two-way dialogue. Using her techniques, you can market far more effectively and personally build loyalty as you inform and entertain customers and reduce or even eliminate advertising costs. Think about it: why buy media when, today, you are the media?

Table of Contents
1. What’s Content Marketing, Anyway?
2. Why Is Content Important Now?
3. You’re a Publisher: Think Like One Download Now »

Book Description

Today’s leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World’s Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today’s top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days.

Whether you’re a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you’ll ever need. Learn the techniques that have a direct and significant impact on your website’s ranking. This book is ranked #1 for a reason. Download Now »