Wow! eBook – Blog

Book Description

EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!

• Your expert, up-to-the-minute, A-Z reference & how-to guide
• Choose the right goals, media, & tools
• Plan, execute, measure, & optimize
• Avoid costly mistakes!

Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.

It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions…get “from the trenches” insights that save you money…learn to drive more value faster.

THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: 

• Creating effective web/online marketing plans and budgets
• Integrating online and traditional marketing
• Designing great sites–including ecommerce sites
• Getting actionable answers from web analytics
• Profiting from search engine marketing (SEM) and optimization (SEO) Download Now »

Book Description

With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money.

You’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.

• Learn how to create effective campaign plans for your website
• Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
• Drive traffic to your website and make money as an advertising host
• Add AdSense code and Google search to your site
• Learn how content, search, and referral ads perform
• Create and edit AdWord campaigns
• Monitor AdWords activity and improve your campaign’s performance Download Now »

Book Description

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You’ll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.

• See website optimization in action with detailed case studies of five website types
• Optimize your site for Google, Yahoo!, Microsoft’s Bing, as well as search engines used in different parts of the world
• Conduct keyword research to find the best terms to reach your audience-and the related terms they’ll respond to
• Learn what makes search engines tick by utilizing custom scripts
• Analyze your site to see how it measures up to the competition

About the Author
John I. Jerkovic earned his degree in Computer and Electrical engineering from Ryerson Polytechnic University in addition to designations including: SCWCD, SCJP, PMP and etc. Download Now »

Book Description

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

• Create strategic groups of ads and keywords
• Understand Google’s Quality Score ad ranking system and quality-based bidding
• Use the keyword tool to your advantage
• Develop a successful bidding strategy
• Write, test, and refine winning ads
• Filter out inappropriate prospects
• Expand proven ad campaigns
• Measure success using Google Analytics and other methods
• Increase conversion rates

From the Back Cover
“Andrew Goodman is the world’s leading authority on Google Adwords. …This book had better be on your desk, not on your shelf, if you expect to win with Google.” Download Now »