Wow! eBook – Blog

Book Description

Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve your company’s bottom line. Whether you’re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today’s Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned “word of mouth” becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

• Flickr, a classic user-driven business, created value for itself by helping users create their own value
• Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
• Social network effects can support a business-ever wonder how FaceBook grew so quickly?
• Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they’ve made in the Web Download Now »

Book Description

Lucene’s performance, simplicity, disarming ease-of-use, and best practices are covered in this look at the highly scalable, fast, and pure Java search engine. Newly documented solutions explain what Lucene is and how it works and how it can be used in a variety of real-world applications such as Nutch. Users will also use this guide to understand and solve “analysis paralysis,” employ advanced searching techniques, such as filtering and custom query parsing, and handle a variety of document types such as Word, PDF, HTML, and XML.

About the Author
Erik Hatcher is an Apache Software Foundation member and committer on several projects including Ant, Lucene, and Tapestry. He is a frequent speaker at industry events including JavaOne, OSCON, JUG meetings, and the No Fluff, Just Stuff symposiums. He is the author of many articles published at java.net, JavaPro, and developerWorks and is the coauthor of Java Development with Ant. Otis Gospodnetic is an Active Apache Jakarta committer, a member of the Apache Jakarta project management committee, a developer of Lucene, and maintainer of the jGuru’s Lucene FAQ. He is the author of several articles published on O’Reilly Network, IBM developerWorks, and interChange, the International SGML/XML User Group publication.
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Book Description

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Table of Contents
Chapter 1: Understanding Search Usability
Chapter 2: The Scent of Information and Web Search Engines
Chapter 3: Navigational Searches: Where Can I Go?
Chapter 4: Informational Searches: What Can I Learn?
Chapter 5: Transactional Searches: What Can I Do?
Chapter 6: Browsing Search Behaviors
Chapter 7: Search Usability and Your Site’s Success
Chapter 8: Search Usability is Everyone’s Job
Chapter 9: How to Improve Your Website’s Search Usability

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Book Description

Enterprise and web applications require full-featured, “Google-quality” search capabilities, but such features are notoriously difficult to implement and maintain. Hibernate Search builds on the Lucene feature set and offers an easyto- implement interface that integrates seamlessly with Hibernate-the leading data persistence solution for Java applications.

Hibernate Search in Action introduces both the principles of enterprise search and the implementation details a Java developer will need to use Hibernate Search effectively. This book blends the insights of the Hibernate Search lead developer with the practical techniques required to index and manipulate data, assemble and execute search queries, and create smart filters for better search results. Along the way, the reader masters performance-boosting concepts like using Hibernate Search in a clustered environment and integrating with the features already in your applications.

This book assumes you’re a competent Java developer with some experience using Hibernate and Lucene. Download Now »