Apr 25, 2012 |
4,789 views |
Book Description
If your web application’s success depends on how quickly and easily users can make transactions, PayPal APIs provide effective solutions you can’t afford to overlook. This concise book takes you hands-on through several options to help you determine the best choice for your situation, whether you’re collecting money via websites or mobile apps for products and services, donations, or anything else.
In each chapter, you’ll work with a different PayPal API by integrating it into the book’s sample application, using Python and the Google App Engine framework. This expanded edition introduces two new options: Express Checkout for Digital Goods and Instant Payment Notifications, complete with sample project code. By the end of this book, you’ll understand how to take full advantage of PayPal and its powerful features.
- Learn PayPal API basics, and get an introduction to Google App Engine
- Explore the Express Checkout option, and understand what distinguishes it from other generic workflows
- Tailor Express Checkout for electronic documents, videos, and other “in app” digital purchases
- Apply the Adaptive Payments option for transactions that involve multiple recipients
- Embed the payment process into your site with no mention of PayPal, using Website Payments Pro
- Use the Instant Payment Notifications you receive as triggers to take follow-up action
Table of Contents
Chapter 1. PayPal API Overview Download Now »
Feb 25, 2012 |
6,616 views |
Book Description
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.
Written for today’s Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets.
This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
What you’ll learn
- How to analyze your ideas and competition, and identify your audience to evaluate sales potential
- How to protect your business and intellectual property and avoid potential legal hassles
- How to transform your Android app into a powerful marketing tool Download Now »
Dec 13, 2011 |
3,630 views |
Book Description
Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to:
- Maximize payment opportunities in the open mobile marketplace
- Apply mobile website and app building best practices
- Integrate PayPal Mobile express checkout and payment software systems
- Master mobile consumer shopping behavior, technology, and payment trends
- Profit with custom, efficient PayPal Mobile payment options for your business
This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.
Table of Contents
Introduction: Welcome to Mobile Profits
Chapter 1. Introducing the World of Mobile Commerce
Chapter 2. Mobile Sales 101
Chapter 3. Why Sell via Mobile Now? Download Now »
Nov 28, 2011 |
4,280 views |
Book Description
As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity?
Whether you’re one of the many merchants already using PayPal–or thinking about becoming one–this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line.
Both casual sellers and established business owners will learn how to use PayPal to:
- Assist customers–from accepting credit cards to allowing bank payments
- Manage money–from getting paid to helping you avoid fraud
- Apply reports–from assessing inventory to tracking profits
- Maximize growth–from expanding marketing to increasing sales
PayPal has the tools and this book shares the skills you need to learn, apply, and grow your business.
Table of Contents
Part 1: Getting Started
Chapter 1. Why PayPal?
Chapter 2. Choosing the Product that Fits
Chapter 3. Integrating PayPal with Your Site
Part 2: Managing Your Money and Your Business Download Now »
Oct 17, 2011 |
7,568 views |
Book Description
This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year. You will find tutorials and quick reference pieces for developers. With the creation of x.commerce we have expanded our coverage to address the needs of eBay and Magento developers and you can expect to see more content focused on helping both the developer and merchant communities in the coming year.
Our team has covered a wide variety of topics including building mobile shopping carts, QR codes, working with various PayPal APIs, including how to integrate PayPal with other technologies such as WordPress. Three main themes have emerged in the commerce world today: Mobile, Social, and Local. Expect to see more coverage of these in the coming months.
Table of Contents
1. Creating a Mobile Enabled Shopping Cart with HTML5, jQuery, and TaffyDB, Part 1
2. Creating a Mobile Enabled Shopping Cart with HTML5, jQuery, and TaffyDB, Part 2
3. Analyzing Open Data for Fun (and Profit?), Part 1
4. Analyzing Open Data for Fun (and Profit?), Part 2
5. Analyzing Open Data for Fun (and Profit?), Part 3
6. Build an MLM Engine with Neo4j and MassPay, Part 1
7. Build an MLM Engine with Neo4j and MassPay, Part 2
8. Getting Started with PayPal on Django
9. Accelerate Your Development Using the Apigee API Console Download Now »
Jun 13, 2011 |
7,963 views |
Book Description
Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how its a dynamic service that offers far more than just payment processing.
With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but its not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solutioncomplete with real-world PayPal success stories.
Youll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers
