Wow! eBook – Blog

Book Description

A detailed look at a diverse set of Cloud topics, particularly Azure and Office 365

More and more companies are realizing the power and potential of Cloud computing as a viable way to save energy and money. This valuable book offers an in-depth look at a wide range of Cloud topics unlike any other book on the market. Examining how Cloud services allows users to pay as they go for exactly what they use, this guide explains how companies can easily scale their Cloud use up and down to fit their business requirements. After an introduction to Cloud computing, you’ll discover how to prepare your environment for the Cloud and learn all about Office 365 and Azure.

• Examines a diverse range of Cloud topics, with special emphasis placed on how Cloud computing can save businesses energy and money
• Shows you how to prepare your environment for the Cloud
• Addresses Office 365, including infrastructure services, SharePoint 2010 online, SharePoint online development, Exchange online development, and Lync online development
• Discusses working with Azure, including setting it up, leveraging Blob storage, building Azure applications, programming, and debugging
• Offers advice for deciding when to use Azure and when to use Office 365 and looks at hybrid solutions between Azure and Office 365 Download Now »

Book Description

Facebook started out as a social network for high school and college kids. But now grown-ups like you are getting connected, too — even if you use Facebook much differently than your kids do. If you’re a grown-up looking to join the Facebook bandwagon, Facebook for Grown-Ups is just the guide you need. You’ll learn how to use Facebook to reconnect with  old friends and family members and keep them up-to-date on what’s happening in your life.

Facebook for Grown-Ups shows you how to open a Facebook account, find new friends, post status updates, and share family photos and videos. You’ll learn how to become a fan of your favorite performers, join a business network, and create your own topic-specific groups. And if you’re worried about privacy, Facebook for Grown-Ups shows you how to keep your personal information from becoming public knowledge. You’ll even learn how to keep track of what your kids are doing on Facebook — without them knowing it.

This revised and updated edition shows you how to best use Facebook’s new Timeline profile page. You’ll learn how to customize your Timeline, edit and highlight events, and add your own personal cover image.

Table of Contents
Part I: Getting Started with Facebook
Chapter 1. Welcome to Facebook—It’s Not Just for Kids Anymore
Chapter 2. Signing Up and Getting Started Download Now »

Book Description

Here’s your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online. This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands,  and customers…use Facebook to supercharge your existing marketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative “brand-bashers.”…increase visibility…deepen your customer interactions…translate “community” into cash!

Your customers aren’t just “on” Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional—but the field is cluttered with hype, foolishness, and “fake” solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook. Building on techniques he’s used to help dozens of companies supercharge their online revenues, Brian Carter delivers up-to-the minute, ground-level solutions that work. The devil’s in the details, so Carter gives you all the specifics you need to implement these strategies quickly and cost-effectively. Whether you’re an entrepreneur, marketer, or social marketing specialist, this book will help you attract more visitors and fans at lower cost…convert more visitors into profitable buyers…repel “brand-bashers” and encourage positive Download Now »

Book Description

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Recognize how changes to your site can confuse search engines
• Learn to build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

“SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.”
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Table of Contents
Chapter 1. Search: Reflecting Consciousness and Connecting Commerce Download Now »

Book Description

There’s a wealth of data online, but sorting and gathering it by hand can be tedious and time consuming. Rather than click through page after endless page, why not let bots do the work for you?

Webbots, Spiders, and Screen Scrapers will show you how to create simple programs with PHP/CURL to mine, parse, and archive online data to help you make informed decisions. Michael Schrenk, a highly regarded webbot developer, teaches you how to develop fault-tolerant designs, how best to launch and schedule the work of your bots, and how to create Internet agents that:

• Send email or SMS notifications to alert you to new information quickly
• Search different data sources and combine the results on one page, making the data easier to interpret and analyze
• Automate purchases, auction bids, and other online activities to save time

Sample projects for automating tasks like price monitoring and news aggregation will show you how to put the concepts you learn into practice.

This second edition of Webbots, Spiders, and Screen Scrapers includes tricks for dealing with sites that are resistant to crawling and scraping, writing stealthy webbots that mimic human search behavior, and using regular expressions to harvest specific data. As you discover the possibilities of web scraping, you’ll see how webbots can save you precious time and give you much greater control over the data available on the Web.

Download Now »

Book Description

Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve your company’s bottom line. Whether you’re an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today’s Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned “word of mouth” becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

• Flickr, a classic user-driven business, created value for itself by helping users create their own value
• Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of
• Social network effects can support a business-ever wonder how FaceBook grew so quickly?
• Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they’ve made in the Web Download Now »