Jan 18, 2011 |
14,879 views |
Book Description
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!
- Your expert, up-to-the-minute, A-Z reference & how-to guide
- Choose the right goals, media, & tools
- Plan, execute, measure, & optimize
- Avoid costly mistakes!
Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.
It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions…get “from the trenches” insights that save you money…learn to drive more value faster.
THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:
- Creating effective web/online marketing plans and budgets
- Integrating online and traditional marketing
- Designing great sites–including ecommerce sites
- Getting actionable answers from web analytics
- Profiting from search engine marketing (SEM) and optimization (SEO) Download Now »
Nov 23, 2010 |
6,422 views |
Book Description
“In this compelling book, Gerald Appel distills a lifetime of learning about what works on Wall Street into key principles of investment success. Whether you are new to the world of finance or you’re a veteran portfolio manager, you will gain from Gerald’s innovative research and his discerning insights into price behavior.”
–Nelson Freeburg, Editor and Publisher, Formula Research
“This new book by Gerald Appel follows the rich legacy he has established over the years; it is a treasure chest of valuable advice which bestows on the reader the benefit of his decades of investment experience. It receives my highest recommendation.”
–Edward D. Dobson, President, Traders Press
You can clearly outperform the stock market indexes and a “buy and hold” approach to investing. Leading investment expert Gerald Appel shows you how. Appel introduces The Weekly Stock Market Power Gauge that employs three specific market timing indicators that have had excellent performance histories going back as far as 1970. These timing indicators enable you to gauge the market strength and can be maintained by almost any investor in only a few minutes per week.
Using Appel’s techniques, you’ll learn how to forecast the likely direction of the market, and its relative strength compared with fixed income and other investments. The book provides exact buy-sell indicators, with specific signal generators and track records for readers to follow. In addition, Appel’s techniques help you identify the specific mutual funds, exchange-traded funds, and market sectors that are likely to be most profitable. Download Now »
Nov 17, 2010 |
5,072 views |
Book Description
What can business leaders learn from Barack Obama’s improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small. But his triumph was also to use social networking to create a vast online community that has changed politics forever. And that’s precisely what businesses need to do. In a soundbyte, Obama’s threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country. None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. “Change” has become a tired political cliché, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years. And he himself embodied that change. “We are the ones we’ve been waiting for,” he told his rallies. “We are the change we seek. . . . Let’s go change the world.” Just so, says this important book, business leaders must embrace change and become the change they offer. Only then will their constituencies — shareholders, employees, suppliers, customers — follow them to achieve it. But having done that, their companies will have become communities — and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century. Download Now »
Nov 13, 2010 |
7,751 views |
Book Description
How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision — without driving them away through data overload or tedious navigation. You’ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation.
Based on the authors’ broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You’ll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?
- Explore case studies involving significant conversion rate improvements
- Walk through different stages of a sale and understand the value of each
- Understand your website visitors through persona creation
- Connect with potential customers and guide them toward a conversion
- Learn how to deal with FUDs — customer fears, uncertainties, and doubts
- Examine the path that visitors take from landing page to checkout
- Test any change you make against your original design Download Now »
Sep 17, 2010 |
6,656 views |
Book Description
Take your hobby to the next level and turn your blog into real income
Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.
Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.
- Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
- Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
- Suggests creative ways to keep your blog fresh, unique, and interesting
- Provides tips for monitoring and measuring your success
Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
Download Now »
Jul 27, 2010 |
5,296 views |
Book Description
There’s been plenty of hype about the “netroots,” and online activism on both the right and left. But most of it’s been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including: ” Using the Web to find activism jobs and volunteer opportunities ” Using Google Alerts, RSS feeds, and other tools to stay informed ” Building cause-related web sites – even if you have practically no money or web experience ” Engaging effectively on social networking sites ” Promoting causes, events, or organizations without spamming ” Getting more attention and links for a cause ” Keeping allies informed via email, blogs, text messaging, and Twitter ” Organizing local activists using global media, and using online activism to support on-the-ground work ” Blogging to promote a cause: when it works, and when it’s not worth it ” Avoiding the common mistakes e-activists make.
About the Author
Tom Head is author or coauthor of 24 nonfiction books on a wide range of topics, including Civil Liberties: A Beginner’s Guide (Oneworld, 2009) and Get Your IT Degree and Get Ahead (Osborne/McGraw-Hill, 2000). He covers civil liberties for About.com, a division of The New York Times Company with 34 million unique visitors per month, and also blogs on civil liberties issues in his home state of Mississippi via the Mississippi Human Rights Report. Download Now »
