Wow! eBook – Blog

Book Description

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

• Find a problem worth solving, then define a solution
• Engage your customers throughout the development cycle
• Continually test your product with smaller, faster iterations
• Build a feature, measure customer response, and verify/refute the idea
• Know when to “pivot” by changing your plan’s course
• Maximize your efforts for speed, learning, and focus
• Learn the ideal time to raise your “big round” of funding Download Now »

Book Description

“OK. I’ve got my Twitter account…now what can I do with it?” Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.

Twitter is not a marketing channel (and should never be used as such) but it is a community of interested, engaged, and influential people. Meeting and getting to know these people can help you build your own community. In this useful guide, you’ll find projects to help you approach your Twitter audience in ways that are strategic, measurable, and fun.

• Put a new wrinkle on an old contest: “be the 10th person to tweet”
• Create a hashtag game around your company or products
• Instead of polling, ask your followers to help you make a product decision
• Make MadLibs out of your marketing copy or mission statement
• Hold a scavenger hunt, and relay clues via Twitter
• Organize a weekly Twitter chat on various subjects
• Solicit funny product shots, using Twitter’s photo-sharing utility
• Spontaneously tweet from a store location: “Meet me now and win!”

Table of Contents Download Now »

Book Description

If you work with SharePoint, you may have discovered that there are countless tricks for using this platform to solve real-world problems—and you certainly wouldn’t mind learning some of them. That’s the purpose behind EndUserSharePoint, a community site that lets end users share ingenious new ways for putting SharePoint to work.

This insightful and entertaining book presents a compilation of popular, well-written articles from the site, published by contributors for people who use SharePoint at their companies but don’t have access to its technical server side. Each engaging story puts you into the narrative as a participant, rather than a passive observer, so you can easily visualize the situation and share the “aha!” solution with the author. Learn some tricks, gain some insight—and have fun doing it.

These articles will help you:

• Build a documented framework for evaluating whether your company is getting the most value from SharePoint
• Create documentation and script management with OneNote and a SharePoint library
• Use the Data View Web Part to create hyperlinks from existing SharePoint data
• Implement data visualization in SharePoint without access to the server
• Creating document libraries with mixed content sources in any SharePoint version
• Pull information from disparate site collections into a single navigation system Download Now »

Book Description

How does society function when you can’t trust everyone?

When we think about trust, we naturally think about personal relationships or bank vaults. That’s too narrow. Trust is much broader, and much more important. Nothing in society works without trust. It’s the foundation of communities, commerce, democracy—everything.

In this insightful and entertaining book, Schneier weaves together ideas from across the social and biological sciences to explain how society induces trust. He shows how trust works and fails in social settings, communities, organizations, countries, and the world.

In today’s hyper-connected society, understanding the mechanisms of trust is as important as understanding electricity was a century ago. Issues of trust and security are critical to solving problems as diverse as corporate responsibility, global warming, and our moribund political system. After reading Liars and Outliers, you’ll think about social problems, large and small, differently.

AUTHOR BIO
BRUCE SCHNEIER is an internationally renowned security technologist who studies the human side of security. He is the author of eleven books; and hundreds of articles, essays, and academic papers. He has testified before Congress, is a frequent guest on television and radio, and is regularly quoted in the press. His blog and monthly newsletter at www.schneier.com reach over devoted 250,000 devoted readers world-wide.

“The closest thing the security industry has to a rock star.”
—The Register Download Now »

Book Description

The Best of TOC New York 2012

The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With this video compilation, you’ll get a seat in the front row of every session at this groundbreaking conference.

Watch stirring keynotes from luminaries such as LeVar Burton (RRKidz), Tim Carmody (Wired), and Judith Curr (Atria Books). Then take in practical and inspiring sessions in three tracks: Manage, Make, and Market. Download these videos or view them through our HD player, and learn about the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century.

Here are just a few of the sessions you’ll receive in this video package:

Manage:

• Hippo in Ballet Shoes, Or Greyhound on the Track? Applying Agile Methodologies to Traditional Publishing—Kristen McLean (Bookigee)
• You’ve Decided The Cloud Is Right For Your Organization. Now the Hard Part—Jonathan Reichental (City of Palo Alto, California)
• Minimum Viable (Publishing) Product—Todd Sattersten (BizBookLab) Download Now »

Book Description

Pro SharePoint 2010 Governance is the first book on the market focusing exclusively on the essential guidance necessary for leveraging SharePoint 2010 within your organization’s intranet, extranet or Internet environment for maximum business value. Effective governance allows your organization to promote the adoption of SharePoint’s productivity-enhancing features while maintaining security and control over your organization’s most vital information.

Pro SharePoint 2010 Governance presents comprehensive guidance, from the basics of “What is governance?” to the detailed considerations of IT, information and application management. Using the conceptual framework promoted by Microsoft and augmented with detailed discussions, recommendations and checklists, you will have all the information you need to streamline the governance of your SharePoint sites.

• Teaches the concepts and benefits of SharePoint site governance.
• Discusses advanced features and techniques for implementing governance in your organization.
• Provides detailed recommendations, templates and checklists for jump-starting your governance effort.

What you’ll learn

• Create a governance strategy that is appropriate for your SharePoint sites
• Establish a governance committee that will provide leadership and act as advocates for the users of the system Download Now »