Jun 02, 2011 |
6,430 views |
Book Description
Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!
Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
Plain English definitions explain new terms
10 minutes is all you need to learn how to…
- Identify goals, target markets, and demographics
- Create your AdWords account and publish your first test ads
- Write great ads and continually improve your copy
- Schedule ads for the right times of day, days of the week, holidays, and seasons
- Master AdWords’ tools for managing accounts, bids, keywords, and ads
- Choose, fine-tune, and optimize keywords
- Use AdWords to complement organic search engine optimization (SEO) campaigns
- Use geotargeting and other advanced techniques
- Profit from AdWords’ suggestions–and know when to ignore them
- Utilize AdWords reporting to improve your ads’ profitability
- Control spending, manage cash flow, and reduce costs without impacting results Download Now »
Nov 26, 2009 |
10,336 views |
Book Description
With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money.
You’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign’s performance Download Now »
May 21, 2009 |
4,988 views |
Book Description
Run a Profitable Google AdWords Campaign
Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
- Create strategic groups of ads and keywords
- Understand Google’s Quality Score ad ranking system and quality-based bidding
- Use the keyword tool to your advantage
- Develop a successful bidding strategy
- Write, test, and refine winning ads
- Filter out inappropriate prospects
- Expand proven ad campaigns
- Measure success using Google Analytics and other methods
- Increase conversion rates
From the Back Cover
“Andrew Goodman is the world’s leading authority on Google Adwords. …This book had better be on your desk, not on your shelf, if you expect to win with Google.” Download Now »
