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Book Description

The Complete Business Guide to Google+, Today’s Hottest New Social Network!

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else–and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time–and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!

• Make the right first moves after you’ve signed up for Google+
• Take advantage of links between Google+ and Google search
• Define the best Google+ strategy and tactics for your business
• Create a business page that attracts new paying customers
• Integrate Google+ into your current online/digital strategies
• Learn how your customers are using Google+–and give them what they’re looking for
• Use Circles to organize your contacts and interactions more effectively
• Create Google+ posts that draw attention and spark conversations Download Now »

Book Description

Step-by-step instructions with callouts to Windows Phone 7 photos so that you can see exactly what to do

Help when you run into Windows Phone 7 problems or limitations

Tips and Notes to help you get the most from your Windows Phone 7 device

Full-color, step-by-step tasks walk you through getting and keeping your Windows Phone 7 working just the way you want. Learn how to:

• Get started fast! Covers Windows Phone 7.5 Mango release.
• Master Windows Phone 7’s elegant interface and powerful shortcuts
• Quickly set up ringtones, voicemail, Airplane Mode, wallpaper, accessibility, and more
• Connect to the Internet, Wi-Fi networks, and Bluetooth devices
• Get and send messages easily via Outlook, Windows Live, and Google accounts
• Find almost anything with content search, contact search, and Bing web search
• Work seamlessly with OneNote, Excel, Word, PowerPoint, and SharePoint documents
• Use Zune and Marketplace to import media content and download applications
• Discover your phone’s built-in apps, and easily pin them to your Start screen
• Store content in the cloud, with Microsoft SkyDrive
• Reach your destination faster with Maps, GPS, and turn-by-turn voice directions
• Use Facebook, Twitter, and LinkedIn social networking via the People Hub Download Now »

Book Description

Programming in Objective-C is a concise, carefully written tutorial on the basics of Objective-C and object-oriented programming for Apple’s iOS and Mac platforms.

The book makes no assumptions about prior experience with object-oriented programming languages or with the C language (which Objective-C is based upon). Because of this, both beginners and experienced programmers alike can use this book to quickly and effectively learn the fundamentals of Objective-C.

Readers can also learn the concepts of object-oriented programming without having to first learn all of the intricacies of the underlying C programming language. This unique approach to learning, combined with many small program examples and exercises at the end of each chapter, makes Programming in Objective-C ideally suited for either classroom use or self-study.

The fourth edition of this book has been updated to cover the significant changes that first appeared in iOS 5 and Xcode 4.2, including the use of Automatic Reference Counting (ARC) to improve and simplify memory management in Objective-C programs.

“The best book on any programming language that I’ve ever read. If you want to learn Objective-C, buy it.”—Calvin Wolcott

“An excellent resource for a new programmer who wants to learn Objective-C as their first programming language—a woefully underserved market.”—Pat Hughes Download Now »

Book Description

Learning iPad Programming walks you through the process of building PhotoWheel (free on the App Store), a photo management and sharing app that leverages every aspect of iOS 5. With PhotoWheel, you can organize your favorite photos into albums, share photos with family and friends, view them on your TV using AirPlay and an Apple TV, and most importantly, gain hands-on experience with building an iPad app. As you build PhotoWheel, you’ll learn how to take advantage of the latest features in iOS 5 and Xcode, including Storyboarding, Automatic Reference Counting (ARC), and iCloud. Best of all, you’ll learn how to extend the boundaries of your app by communicating with web services. If you want to build apps for the iPad, Learning iPad Programmingis the one book to get.As you build PhotoWheel, you’ll learn how to

• Install and configure Xcode 4.2 on your Mac
• Master the basics of Objective-C, and learn about memory management with ARC
• Build a fully functional app that uses Core Data and iCloud for photo sharing and synchronization
• Use Xcode’s new Storyboard feature to quickly prototype a functional UI, and then extend that UI with code
• Create multitouch gestures and integrate Core Animation for a unique UI experience
• Build custom views, and use view controllers to perform custom view transitions
• Add AirPrint, email, and AirPlay capabilities to your app
• Apply image filters and effects using Core Image Diagnose and fix bugs with Instruments Prepare your app for submission to the app store Download Now »

Book Description

The definitive guide to deploying Cisco Unified Customer Voice Portal IVRs in any contact center environment

Thousands of companies are replacing legacy ACD/TDM-based contact centers with pure IP-based unified contact center solutions. One of these solutions is quickly earning market leadership: Cisco Unified Customer Voice Portal (CVP). Now, one of the leading Cisco CVP experts brings together everything network and telephony professionals need to successfully implement production Interactive Voice Response (IVR) solutions with CVP: architectural guidelines, deployment best practices, detailed insights for design and sizing, and more.

CCIE Rue Green guides you through designing unified contact centers with CVP, and deploying proven infrastructures to support your designs. The author first explains CVP’s architecture, outlining its key advantages and opportunities for integration and illuminating the design challenges it presents. Next, he guides you through addressing each of these challenges, covering all CVP components and tools and offering detailed insights available in no other book.

Using this book’s detailed working configurations and examples, you can minimize configuration errors, reduce downtime, strengthen monitoring, and drive maximum value from any CVP-based unified call center solution.

Rue Green, CCIE No. 9269 (Routing & Switching and Voice), CISSP, MCSE, MCITP Download Now »

Book Description

A Professional’s Guide to Decision Science and Problem Solving provides an integrated, start-to-finish framework for more effective problem solving and decision making in corporations. Drawing on vast experience in the field, the authors show how to apply state-of-the-art decision science, statistical modeling, benchmarking, and processing modeling techniques together to create a robust analytical framework for better decision making in any field, especially those that rely on advanced operations management. They integrate both newly-developed and time-tested techniques into a logical, structured approach for assessing corporate issues, developing solutions, and making decisions that drive the successful achievement of corporate objectives. Coverage includes: defining objectives, exploring the environment; scoping problems and evaluating their importance; bringing data mining and statistical analysis to bear; solving problems and measuring the results; evaluating the results and performing sensitivity analysis, and more. The book concludes with three case study chapters that walk through the effective use of its methods, step-by-step. Representing a wide variety of corporate environments, these case studies underscore and demonstrate the method’s exceptional adaptability. This book will be valuable in a wide range of industries, notably finance, pharmaceutical, healthcare, economics, and manufacturing.

From the Back Cover
A Powerful Roadmap for Making Decisions That Optimize Performance—Every Time

This professional reference combines the best decision science models Download Now »